About

About

Hi I’m Josephine, lovely to meet you!

Confidence is something everyone struggles with at some point—men, women, even me.

Growing up, I battled with body image and self-confidence. As a shy introvert, I built a wall around myself because I didn’t think anyone would accept me for who I truly was—a kind, shy, fun-loving girl. That all changed when I embarked on my own journey of self-discovery.

For the past 10 years, I’ve worked as a personal stylist, helping everyday women and men feel empowered and confident through personal style. My heart is fullest when I can help clients overcome their style challenges, learn to embrace their style and flatter their body shape, step out of their comfort zones, and create lasting wardrobe transformations that reflect their true selves.

Whether you’re looking to elevate your smart casual weekend wardrobe, workwear, or even vacation-wear, I’m here to help. You’ll see meaningful progress as we build a versatile, high-quality capsule wardrobe together—tailored to your lifestyle, body shape, colour palette and personal preferences.

My approach isn’t about quick fixes or fast fashion. Instead, I focus on thoughtful, quality pieces that will serve you for years to come. This is a journey we’ll take together, where you’ll learn what colours, cuts, and styles work best for you, and how to maintain a wardrobe that evolves with you.

If you’re ready to invest in your style, your confidence, and a wardrobe that works for you, I’m here to guide you every step of the way. Let’s build something amazing together!

“Body Confidence doesn’t come from trying to achieve the perfect body. It comes from embracing the one you’ve already got.
Thanks to the power of illusion dressing!” -Josephine

Shopping with my client

The most rewarding gift…

Is to help you embrace your true beauty and confidence, teach you how to love shopping (because it can be easy and fun, trust me!) and, ultimately, helping you to nail your signature style time and time again.

You will learn how to EMBRACE your inner and outer beauty, TRANSFORM your style and be more EMPOWERED and CONFIDENT.

SO LOVELY, ARE YOU READY TO TAKE THE NEXT STEP TO FEEL & LOOK AMAZING?!